• Two Formats, Three Tracks
• The Learning Elements
• The Curriculum
  • Step 1
  • Step 2
  • Step 3
  • Step 4

Institutions of the European Union and effects on the internal market are studied in this course, with special emphasis being placed on lobbying. A field trip to Brussels enables participants to meet prominent players in Europe and examine issues such as market de-regulation.

The major decision-making areas of financial management are treated in this course: investment objectives and policy, advantages and disadvantages of various forms of financing, portfolio strategies and risk-return take-offs. The role of financial management in a firm's overall strategy is underscored here.

This computer-run simulation places competitive teams in the position of general managers and trains participants to sharpen analytical skills as they integrate such functional aspects of management as marketing, human resources, and financial management into coherent policy decisions.

The complexities of today's multinational corporations are examined here. Issues studied include cultural awareness, global organization strategies, cross-border economies of scale and local market responsiveness, the staffing of international organizations and international reporting and control systems.

Understanding market behavior and developing effective means to deliver the right products to chosen markets is the subject of this course. The various marketing functions are examined: market monitoring and analysis, promotion, segmentation techniques, pricing and distribution decisions.

This course enables participants to improve the interpersonal skills in dealing with projects, contracts, conflicts and crises. Understanding the principles of negotiation strategy and preparation, creating joint gains and claiming value, and the improved handling of tension are the main themes treated here.

This course helps participants anticipate and evaluate the likely consequences of multiple investments, in particular in technology industries. It also helps select the best use of available human, industrial and financial resources.

This course shows how international business and corporate taxation determine investment decisions such as where to build a new facotry or in which legal form a subsidiary should be established. It can be shown that actually the tax systems distort the effiecieny of investment decisions in an extra-ordinary manner.

The residency will provide the participants with an understanding of business and management issues in Central and Eastern Europe. The focus is aimed at Hungary as an example of an emerging economy (an economy in transition), and the subject is viewed from the perspective of several different disciplines.